As a business owner, you are typically too busy to think about the process involved in selling your business. When the time comes, whether it is because they are ready to retire, tired of the business and are ready to start a new venture or decide to relocate, business owners are ill prepared for the steps involved.
Many business owners will attempt to sell the business themselves. Others will turn to the services of a business broker or mergers and acquisitions professional to handle the marketing and sale of their business.
The procedure is the same if they sell it on their own or hire a professional. By hiring a professional, some of these steps will be handled by the broker rather than the seller.
Let’s follow the process using a business broker.
First the business broker will want to meet with the owner. This gives both parties a chance to get acquainted and learn about the business. Some of the items that the broker will need to assess the asking price for the owner are:
1. The last three years tax returns and year to date profit and loss statement.
2. An equipment list. This list should include the current market value of the equipment in its current age and condition. The equipment list should be continually updated throughout the marketing period. If owner financing will be offered, the equipment list will be used by the closing attorney for the Uniform Commercial Code lien. Also known as the UCC lien. This document will filed with state and county where the business is located. It is necessary in the unlikely event that the buyer defaults on the loan.
3. The dollar amount of inventory that is typically stocked by the business and will be included in the sale. Inventory can be handled in two fashions. It can be included in the sale price or could be over and above the business sale price. A physical inventory is to be performed by seller and buyer a day or two before closing.
Using these items, the broker can advise the business owner on an estimated sale price. If the business owner agrees to bring the company to market at that price, then a listing contract or engagement agreement is completed between the seller and the broker. This agreement is similar to the contract between a real estate agent and a home owner when a home is being marketed and sold.
The broker then begins the process of marketing the business. Most brokers will create a marketing packet. It will include a profile of the business, an analysis of the cash flow from the tax returns and profit and loss statement, list of the equipment and photos of the business.
Marketing a business in the past included newspaper advertising. Now the internet has become a more powerful and effective tool. Most business brokers subscribe to between 3 to 4 business marketing websites. This exposes the business to a larger base of national and international buyers. Brokers may belong to associations such as the Business Brokers of Florida or similar organization that lists businesses for sale to other brokers. This increases the exposure of the business to others who may be searching for a business in that industry.
Brokers should have a nondisclosure /confidentiality agreement that prospects, wanting to learn more about the business are required to sign. (If the owner of the business is selling the business themselves, they too should have a nondisclosure agreement to protect themselves and their proprietary information.)
When prospects call the broker for information about the business, the prospect will be prequalified. The broker will determine if the prospect has experience in the operation of a business in that field. And if they have the necessary capital to purchase the company. The broker will also find out the time frame within which the buyer would like to close the deal.
If the prospect looks like a good fit for the business, then a meeting with the owner is arranged.. This meeting gives the prospect and the seller an opportunity to meet and get acquainted. It also gives the prospect an idea what the business looks like and to ask any questions they may have. The broker will,prior to talking with any prospect, accumulate as much information as possible about the business, but many buyers will like to hear the information from the owner.
The next step, if the prospect is interested, will be to complete an asset purchase agreement. This agreement sets down on paper the offered price and any terms that the buyer would require to complete the purchase. This agreement should include a date for acceptance and a proposed closing date.
The asset purchase agreement is then presented to the seller. The seller has the option of accepting the contract, rejecting the contract or countering the offer.
Once the contract is agreed upon by both parties, the due diligence process begins. The buyer has a set amount of days to request the documents that they need to complete a review of the business. After receiving the information and, if satisfied, both parties agree to continue to closing.
This is the busiest time, with coordination of all the parties in the closing process. The business broker will remain in consistent contact with all parties. These parties would include the closing attorney, the inventory company, the buyer and the seller.
Closing day arrives. The buyer and seller will meet in the closing attorney’s office. All papers will be signed and the company will change hands. And the seller will leave the closing with a large check.
When the time comes to sell your business, you should consider using the professional services of a business broker.
Greg Colvin is an author of business articles and is associated with Acquisitions Unlimited, Inc, a Tampa based M&A/business brokerage firm. www.acquisitions-unlimited.com.